Pieter de Waa: “We intend to take the four Japanese head-on. We did not intend to build a motorcycle like Ducati does or KTM does. We wanted to build a mainstream motorcycle,’ says de Waal”
Todd Anderson adds, “It’s going to be very different than what people might expect from BMW. It won’t be a 1098 or RC8 kind of price, but much, much closer to where the Japanese are. We’re going right for the fat part of the market with this, and I think it’s going to change a lot of people’s opinions about the brand.”
Although German motorcycle didn′t released the pricing yet, but it is clear enough that BMW RR superbike will come with its competitive price against the Japanese superbikes.
Unlike certain other manufacturers, BMW realizes the importance of capturing younger riders. Thus, BMW is moving its product line to include younger buyers with its bikes. “It is critically important for us to get younger people on BMWs. It’s not the fact that the average BMW rider is old – because old people are affluent, and there’s nothing wrong with that – but it is that they are getting older. So you have to bring new blood in. We’ve addressed it with the sport enduro, the new 650 and 800 twin series, and we feel the Superbike must do that in a big way.”
