Monday, July 27, 2009

Jaguar Advanced Lightweight Coupe Concept





The Jaguar Advanced Lightweight Coupe is not just a show car. It is a company personified. Like the iconic Jaguar XK120s and E-types that preceded it, the Jaguar Advanced Lightweight Coupe heralds a new generation of stunning sports coupes and saloons; cars that will remain true to Jaguar's illustrious past but more importantly will see the company leaping confidently forward into the future.

Created by Jaguar's advanced design team under the watchful eye of renowned Design Director Ian Callum, this high-performance show car is indicative of more than just the company's evolving design direction - the Advanced Lightweight Coupe represents the future of Jaguar, as an ambassador for a marque whose reputation was founded on beautiful and dynamic sports cars.

The Jaguar Advanced Lightweight Coupe is a physical expression of Ian Callum's direction for the next generation of Jaguar cars which, like this 2+2 show car, will have purposeful and seductive exteriors that bring Jaguar design firmly into the 21st century. And with the lightweight aluminium body architecture technology that was introduced with the new XJ saloon, in production form the Advanced Lightweight Coupe would be as dynamic and agile as it is desirable.

"This company has had many ground-breaking moments," says Joe Greenwell, Chairman and CEO, Jaguar Cars. "The XK120 was a ground-breaker and of course the E-type and XJ6 saloon in the 1960s helped to change the face of motoring. These were events in automotive design history that have stood the test of time and I would like to think that we will look back on the Advanced Lightweight Coupe as another of those moments in Jaguar's lineage."

Jaguar Cars Managing Director Bibiana Boerio concurs:

"This show car is a rallying call for Jaguar lovers the world over, who appreciate sporting luxury. We want them to know that we are committed to a product-led transformation of this company that will see us making Jaguars with great design and wonderful interiors that are fast, glamorous and evocative. A new Jaguar sports car is always an important event and we absolutely believe that the Advanced Lightweight Coupe demonstrates that the direction we are taking is the right one."

DESIGN PHILOSOPHY

Design Director Ian Callum's vision for the next generation of Jaguars is clearly expressed in the Advanced Lightweight Coupe show car. Its exterior lines are beautiful yet powerful - a confident blend of curves highlighted by muscular detail, resulting in a car that could only be a Jaguar.

"I firmly believe that Jaguars should appear powerful as well as elegant," Callum says. "Look back at the great cars from our past and you will see that they were as muscular and taut as they were subtle and curvaceous. That's what confident Jaguar design is all about."

This belief stems from Callum's first sighting of the original Jaguar XJ6 saloon in the 1960s; an event that he describes as "the moment the penny dropped" when it came to his understanding of car design.

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