Suzuki, known primarily as a maker of small vehicles and high-performance motorcycles, marks the global debut of the 2010 Suzuki Kizashi (pronounced "Kee-Zah-Shee"), the company's first entry into the all-wheel-drive sport sedan segment. Benchmarked against some of the leading cars in the world, the all-new 2010 Suzuki Kizashi becomes an instant car-of-the-year contender in its own right. With the launch of the Suzuki Kizashi, Suzuki delivers a unique blend of dynamic performance attributes with premium design aesthetics and craftsmanship yet to be experienced in this category. Scheduled to arrive in North American showrooms this winter, the Suzuki Kizashi will serve as the company's flagship vehicle, further expanding and strengthening its current product line of high-quality small cars, trucks and SUVs.
"In developing and naming our newest automotive introduction, the Japanese word 'Kizashi,' which tells that something great is coming, seemed appropriate for the vehicle," said Kevin Saito, president, American Suzuki. "Now that the production model Suzuki Kizashi has arrived, we expect the name and the product itself to clearly demonstrate the bold statement this company knew it would be making with the debut of this vehicle — while also simultaneously suggesting what will emerge in the Suzuki lineup as we look ahead to the future."
The Suzuki Kizashi sport sedan, which originates from the Suzuki Kizashi Concept series introduced over the last two years, follows a similar design theme and appreciation for performance previously illustrated by the three eye-catching and immaculately designed concept vehicles. The production Kizashi redefines the traditional performance sedan and moves the Suzuki brand upscale. Furthermore, its active and energetic identity, a core component of the Suzuki brand DNA, is tempered by the vehicle's overall mission to provide a strong, refined urban performance.